Between economic and health crises, an abundance of candidates, evolving technologies and increasingly demanding expectations, marketing professionals are unfortunately not the most appreciated by employers this year. However, adopting these few simple principles will help you stand out from the crowd. And hold the attention of recruiters to get your ideal future job. Let’s go!
1 – The product is you
And (for once) that’s not a bad thing. You wouldn’t want to market yourself for jobs identical to that of your competitors? When you are looking for a job or an internship, it’s a bit the same principle. You must succeed in finding your differentiator and in positioning yourself. Is your image as an artist and your creativity foolproof? Your experiences abroad? Your skills in data analysis and your natural talent to master Excel? Has your atypical training been successful? As each profile is different, it is important to find the characteristic(s) that will set you apart from the astronomical amount of resumes received by employers.
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2 – Don’t neglect your worth
Whether you are a beginner or an experienced one, it is essential to know how to market yourself for a job, that is, not to undervalue or overvalue yourself. If you are looking for an internship or work-study program, you must take into account the cost of your training (university, business school, etc.) as well as the various costs that you will have to pay (public transport, gasoline, lunch, etc.). When you are looking for a job, the stakes are different, and it is useful to check your value in comparison with that of your potential “competitors.” Thanks to a large collaborative database, you can get an idea of the average gross monthly salaries and benefits practiced by professionals according to your years of experience.
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3 – Use your skills wisely
Many communications professionals, while very good at their fields, still find that sending the same CV to totally different companies can get them a job quickly. It is a strategy, yes, but not the best. When looking for a job in marketing as well as promoting a product or service. It is now essential to personalize your message. For this, many of your skills as a marketer will be required. First of all, your sense of observation. That is to say, your preliminary study of the offer and the company offering it. Who is the company in which I wish to apply? Who does it sell to? What media is it present on? If this point interests you, do not hesitate to discover our article on the subject.
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The second asset is to exploit your creativity. It is probably the one who will help you find the best way to promote yourself based on your profile. And the position or company you are targeting. For example, your CV and your motivational message will have to be different according to your interlocutor (start-up or large group, speaking the language of the sector of activity). To maximize your chances, it’s no secret; you have to spend time there. And since it is always better to send 3 personalized and worked applications, the more time you spend there. The more likely you are to receive a response.
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4 – Communication is the key
Once all of the above is in place, it’s time to move on to the communication phase. Indeed, as a marketing and com pro, it is more than wise to use multiple communication channels to help you. 1) Get noticed by recruiters and 2) improve your image online. For this choose social networks that you want to use for business purposes and use them as they should. Don’t overlook LinkedIn and the power of its algorithm that can take your resume hundreds of miles. But consider other options as well.
For example, more and more marketers are choosing to communicate professionally on Twitter and Instagram to stand out. No matter which channels you choose. Feel free to share them on your resume using your username to encourage HR to take a look. Many other means of communication exist to differentiate you. Ssuch as creating a blog or a website that will allow you to collect your best projects in one place or even YouTube which will allow you to create video CVs adapted to each company. It’s up to you to find the tools that suit you best.
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