Over 2 million blogs, published every day on the internet, with 91.8 million blog posts every month, and 409 million people view over 23.6 billion pages every month on WordPress alone.
What if we told you that it can also become an asset in your job search?
Why keep a blog?
When you are looking for a job, standing out from the competition from other candidates is a big plus. Keeping a blog will position you as an expert on a subject or professional field. Specializing in a subject will also allow you to recognized by readers as an expert. For example, new technologies, content marketing, brand content, SEO, or web design, depending on the field in which you operate.
Also bear in mind that in the period when you are unemployed, it will show recruiters your activeness and that even if not working for a while, you are still on top of the latest market trends. This is an essential asset when you are looking for a job because it will give you added value and will also allow recruiters to ask you about the subject during an interview.
Posting content on a blog will also help you grow your network. Especially if your content posted on platforms that already have a good following. Beyond creating new contacts, it can also allow you to contact former colleagues, partners, or classmates, by telling them about the launch of your blog-an excellent opportunity to reconnect with potential employers.
You can also contact professionals in your sector with the approach of wanting to publish an interview with them on your blog. This approach will be much more effective than the simple “I’m looking for a job.” But it will not prevent you from mentioning in the conversation that you are looking for new opportunities.
Also Read: How to Increase Your Chances of Getting Hired
Where and how to publish your blog?
If WordPress is one of the CMS (Content Management Systems) for launching a blog, you still need to have the necessary audience to be read. Thus, other platforms exist, with an audience that will already be more or less acquired by you.
Medium
Medium has the particularity of encouraging the creation of long content. The publishing interface is extremely simple and easy to access. The community aspect is very current and it deals with subjects such as entrepreneurship, culture, new technologies, personal development, and politics.
Today, the medium represents between 25 and 30 million unique visitors each month. which is to say, a great opportunity in terms of visibility and audience.
Also read: How to Increase Your Chances of Getting Hired
For all professionals, and even more so for those in marketing and communication. LinkedIn has become essential for maintaining your network. LinkedIn remains a platform where publishing content is an excellent way to gain visibility. The number of users has grown steadily in recent years, and LinkedIn now has over 467 million members.
So, if you have chosen to open a blog in WordPress, nothing prevents you from thinking about relaying the URLs of your articles on LinkedIn.
Rather, considered as to dedicated to companies. LinkedIn is an interesting platform to publish content, especially when you are looking for a job. Indeed, many recruiters and human resources managers are present on LinkedIn. Do not hesitate to contact directly profiles they deem interesting.
Thus, by regularly posting relevant content on this platform, you can attract the attention of recruiters all the more.
It depends on how many contacts you have on LinkedIn. The articles you post on LinkedIn can easily range from a few hundred to a few thousand views on average. Sometimes the articles even become just a question about “unicorns” and get 50,000, 100,000, or even millions of views.
The advantage of publishing on these platforms is undeniable. The audience is already there and therefore much easier to capture if you want to ensure that your content will be seen and, above all, read.
What do you post on your blog?
Whenever possible, you should first analyze and not just publish raw information. The more your article argues, the more your readership will feel that you are taking a stand. The more you make them ask questions, the more your position as an expert will be strengthened.
As a marketing and communication professional, certain subjects are essential and will certainly interest other professionals in the sector. Some general topics for your blogs include social networking, lead generation, customer relations in the digital age, digital transformation, and web marketing.
You can also write in shorter formats. For example, to ask your readers about new technology, a trend, or a new marketing campaign. The idea is to open debate by using questions that take 2 or 3 rather short paragraphs.
Also Read: How Personal Branding Increases The Chances of Getting Hired
Either way, keep in mind that you need to teach your reader something. Think about the usefulness of your content. When you write it, beyond enjoying it. Ask yourself if you would enjoy reading it and if the information would be useful to you?
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