What if you were told that in the job market, you are just a product like any other? To attract recruiters you have to see yourself as a product and apply the codes of advertising and marketing to yourself. This is called personal branding or personal branding.
Uses of personal branding
“I’m not a businessman, I’m a businessman”
This quote from American rapper Jay-Z sums up the idea of personal branding. By developing different businesses, Jay-Z also and above all sought to become a brand in its own right and a business on its own.
Other American examples like those of Dr. Dre, (who set up a brand of headphones in his name ) or that of Michael Jordan, whose eponymous brand has become a legend just as much as its founder, show to what extent the success of a brand can also depend on that of its founder.
For this, they did not hesitate to put their image at the service of their brand or even to become a brand themselves.
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Use all the tricks of personal branding
You might think that this is only necessary if you are freelance or self-employed but be aware that recruiters are increasingly looking at the personal branding of potential candidates who come their way. But concretely, what is personal branding?
First and foremost, it is about developing and enhancing one’s image and personal brand.
Knowing what you have to sell
Like any product put on the market, you must determine your “most product”. In other words, your marketing assets will make consumer recruiters want to call on you. To do this, ask yourself the right questions
- What are my strengths and weaknesses?
- What are my skills?
- Which type of value can you bring to the company?
- Anything else I can bring to a company besides another candidate?
- Which training or certifications have you been able to do or obtain?
Once you have completed your “SWOT” you will be able to highlight your skills. It is no longer just to be a good professional on paper but to become an attractive brand.
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Tell stories.
Storytelling is a key marketing tool when you need to sell something. This is the story that we will tell around a product to make it more attractive. But storytelling is a technique that can also be applied to you.
By telling a story and stuffing it with anecdotes. You will not only be able to grab the attention of recruiters but also make them remember you. No longer be just “the candidate looking for a position”; will be the one who is the author of a blog capable of listing all of the latest marketing campaigns in the sector.
The pitch is also an excellent tool for telling your story. Very often used by start-ups, it allows you to present yourself in 3 minutes flat. A point of attachment that will hold the attention of the person reading or listening to you, from the first seconds.
If you have to engage your interviewer in your story, be careful not to fall into despair. Avoid speeches that will make the recruiter feel like you are in need. Rather, your pitch should make it clear to him that you know what you can do for him and his company. Don’t hesitate to place it at the center of your story.
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By present on social networks
If personal branding is not new, it has undoubtedly taken on a whole new dimension with the advent of social networks. Today, the development of one’s image cannot be done without a presence on Facebook, Twitter, Instagram, or LinkedIn.
Depending on your activity, these networks are more or less aimed at you. If you are a professional like a photographer or a web designer, a presence on Instagram will be important. Twitter and LinkedIn will be essential for all marketing professionals looking to gain visibility from their peers.
If you are looking for a job, do not hesitate to publish articles there, to relay information about your sector. And to talk about your successes, past or in progress. You can also create a blog or regularly publish content on LinkedIn, to eventually position yourself as an expert in your field.
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The more present you are on social networks, the more you will be able to acquire influence and increase your visibility and that of your brand.
Be careful, however, to ensure that your digital reputation is good by favoring the publication of professional and above all serious content.
Highlight your personality features.
Personal branding bounds require you too self-centered. And if when you are looking for a job, you tend to think only of professional skills, talking about yourself will be essential if you want to set up a personal branding strategy.
What will set you apart from other candidates will, therefore, be your personality, and what is called your soft skills? Today, recruiters are mainly looking for candidates with unique personalities, professional qualities, and interpersonal skills.
Highlighting the training or certifications that you have been able to do can also be very interesting, especially if you are looking for a job. Indeed, it will show recruiters that you are proactive.
Finally, don’t forget that personal branding requires the important quality of being authentic. It is therefore incompatible with lying and a lack of transparency. even if you have to take care of your online reputation. It is not a question of modifying reality or of misleading your image.
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