Big data and digital have led to the creation of new professions. Here are a few jobs in high demand that you must consider.
1 – The trend is towards web marketing
While the world has billions of internet and social network users and more than many have access to it from their smartphone. You will understand, to communicate every company need to have a professional web marketing team, a sector that is constantly evolving as the trades related to it.
2 – The Data Protection Officer
The Data Protection Officer is one of the jobs in high demand in coming years. The DPO is the person in charge of protecting users’ data. This position is all the more important since the data breaches are increasing and many companies are required to be HIPAA compliant. Failure to comply with this rule can put the company at risk of fines.
The DPO, therefore, implements the necessary actions to protect user data and also plays an advisory, monitoring, and cooperation role with the supervisory authority. He has legal, marketing, and technical knowledge. Within a company, the DPO is not obliged to fulfill this function full time. He can also work as an external advisor within an agency.
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3 – The Inbound Marketer
The principle of Inbound Marketing is to attract the customer with personalized and relevant content. Rather than going to canvass him via intrusive marketing campaigns (advertisements on social networks, animated banners on blogs, videos broadcast on YouTube, etc.).
The Inbound Marketer would be among jobs in high demand, within a company or an agency, which collects, analyzes, and wisely uses data on its prospects and customers. This knowledge allows him to distribute content adapted to his needs on the communication channels that he uses daily.
The Inbound Marketing Specialist, therefore, has great writing skills. Whether for writing articles or video storyboards, good knowledge of SEO to optimize the visibility of the brand but also a good mastery of social networks and some notions of code. Of course, marketing basics are essential. Since the Inbound Marketer must position the company as an expert in its field of activity.
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4 – The Growth Hacker
It is difficult to define the profession of a Growth Hacker. Because it is not a position but rather a set of skills coupled with a good dose of creativity. The Growth Hacker is indeed a person who likes to use a set of marketing techniques. And tools to rapidly accelerate the growth of the company’s turnover. Falling among the jobs in high demand, he will therefore use his knowledge in online advertising, SEO, social networks, writing, development, traffic analysis. Or even marketing automation to achieve his ends.
This very fashionable term is used in most web companies such as Airbnb, Facebook, Instagram, and Twitter. A good example of Growth Hacking is the sponsorship used by PayPal to increase a user’s available space each time they entice someone they know to sign up.
The Growth Hacker is generally a Freelance or a marketing professional working in an agency. That will perform short-term missions to unblock a complicated situation.
5 – The Social Media Manager
The Social Media Manager is the natural evolution of the profession of Community Manager, with a more strategic and more commercial function. Each social network now has its codes. We do not communicate in the same way on Facebook, Twitter, or Snapchat. Besides, you have to keep abreast of the new features offered by each platform (advertising, modification of the news feed, chatbot, etc.) And know how to use them to your advantage.
The missions of the Social Media Manager concern the presentation of the social strategy to the employees of the company, management, testing of new products, relations with influencers and agencies, social selling. And finally the analysis of data and performance conversion. From digital marketing training, Social Media Manager is the only person curious, creative, and attentive to trends.
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6 – Web Traffic Manager
The Traffic Manager is responsible for website traffic. He must use all the levers of traffic acquisition to improve the visibility of a website. And attract qualified Internet users. All of these operations have the ultimate goal of increasing sales and recruiting new prospects. The terms paid to reference, natural referencing; e-mailing, affiliation, display, price comparison, sponsored links, and social networks hold no secrets for him.
The Traffic Manager must also demonstrate a great sense of organization and like figures and statistics. Number of unique visitors, page views, route and duration of visits, number of clicks, words entered in the internal search engine site, etc.
7 – The CRM Manager
The ERP and CRM Manager is responsible for the relationship with visitors to his company’s website. He has a good knowledge of marketing, masters Internet codes, and has an excellent capacity for analysis and synthesis. CRM manager knows the market in which he operates perfectly and aims to retain visitors and transform each visit into concrete action: request for a quote, making contact, subscribing to a newsletter. He also takes care of sending targeted e-mailing and sets up customer-oriented processes. Finally, it links the website to the company’s CRM to have the most precise data possible on visitors, prospects, and customers.
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