Cold pitching, an effective solution to trigger the first contact can turn out to be a real headache. To be successful in standing out from the crowd among the many applications that flock to recruiters’ e-mail boxes, take care of your first approach.
Cold pitching is the subject of many and is only little known and well used by the candidates. It is a difficult exercise to perform which requires respecting certain rules. However, it is highly appreciated by companies and even counted as the third pillar of recruitment!
Nothing is better than knowing what motivates you than applying for a company without relying on any job offer. What you are selling there is your pure motivation, which secretly thrills you for this position in this company. Did you catch the recruiter’s eye? Who knows if they detect in your application the assets for another position and will direct you towards opportunities that you had not even considered?
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The cold pitching allows you to demonstrate better than all great speeches, especially your spirit of taking the initiative. Good thing, cold pitching is getting very popular with companies today. A change in the market and you detect new recruitment needs for a type of position? You follow through on your ideas and become a solution provider and know-how to present yourself into the future. It remains important, how to make a good cold pitching.
The recruiter does not expect to receive an application. It is therefore an exercise that must respect certain rules, very different from the classic candidacy. Do not waste the recruiter’s time while managing to capture their attention. You have to manage to do your marketing: convince, persuade, and create the need! At the end of your email, the recruiter should see you coming to the company.
What are the essential points on which you must focus on a successful application? Follow the guide!
1. Target companies that meet the criteria
Wanting to self-apply is good, knowing who to send them to be better! Targeting the companies to contact is essential when sending your application. Above all, it is necessary to establish the list of desired characteristics within a company (sector of activity, size, geographic location, financial situation, etc.) and then seek to target companies that meet these criteria. This step can sometimes seem long and tedious but is essential before taking any steps, to be sure to generate an efficient first contact.
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2. Know your employer
It is not all to target the right company(s); you also have to know who you are talking to! An application that stands out is also important, and above all, an application showing that you know the company as well as the name of its employer. Do not hesitate to consult the website of the company to appropriate the CV: Use the vocabulary adapted to the sector of activity, immerse yourself in the corporate culture, and know the different products and services offered; elements that can make the difference in a first approach. Also, do not hesitate to consult LinkedIn to know the name of the right person to contact!
3. Customize your application
Are you looking for a project manager position and have some experience in the sales function? Change your CV! Many candidates have a plurality of varied experiences, and then trying to mention all the positions and experience on their curriculum, it is necessary to know how to highlight mainly the positions being directly correlated with this, that you want to apply.
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4. Align career goals with company business
Even if this is cold pitching, you must not lose sight of your goals and career choices! Directly linked to the customization of your CV, it is important to request a specific position or mission, to direct your contact from the first interaction. Do not hesitate to indicate for what type of position you are contacting the company. Your contact will thus be able to plan on a specific mission, rather than getting lost while reading your application!
5. Follow-up applications
It is not enough to send your application; it must also be followed up. A simple reminder will allow you to know which companies you have contacted and for which position, so that you can follow up with your employer if there is no response. Thus, your motivation will be even more enhanced and can make a difference in the face of other applications left on hold.
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