Are you preparing for digital marketing job interview? Congratulations! It is an exciting and constantly evolving industry where there is a lot to do and learn. However, it is also an area that comes with a whole vocabulary that only the pros fully master. To make sure that you are going to make a good impression during your interview – and that you will understand everything that is being said to you – we suggest that you appropriate the vocabulary below, which includes and defines a set of terms to help you speak the same language as of your employers.
Here are some important terms that you must learn before digital marketing job interview.
1. Brand Ambassador:
He is such a known customer that he will sell the qualities of the brand on his networks, a great way to get free publicity for a business.
2. Influencers:
They are the favorites of brands. Celebrities or bloggers, their Instagram account has thousands of followers. Suddenly, companies pay them to post pictures of their products and say good things about them. Paid advertising, of course, but very profitable and very effective with customers.
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3. Unicorn:
It’s an expression coined by Aileen Lee, a famous American investor. The term refers to all unlisted startups valued $ 1 billion at least. Examples: Airbnb, Snapchat, Uber, Dropbox, or even Pinterest.
4. Millennials:
Millennials are part of Generation Y, that is, anyone born in 1982 and 2004. They are the first generation to have grown up with the Internet and for whom technology is therefore innate. They are both digital players and the brands’ preferred target.
5. Startup or start-up:
Initially, the term referred to all young companies (less than a year of existence) promised to strong and rapid growth and having gone through fundraising. Today, this term has been extended to all young marketers in the digital sector who are aspiring digital marketing job interview, having or not less than one year of existence, having or not raised funds.
6. Community Manager:
Community Manager is supposed to animate Internet communities (on Facebook, on Instagram, Twitter). It is the one who links the brand and the active buyers on the web. It analyzes the expectations of the community and offers them adapted content (editorial, video, photo), always in connection with the brand.
7. CRM (Customer Relationship Management) Officer:
The Relationship Marketing Manager is responsible for putting in place a set of tools and strategies intended to maintain individualized and interactive relationships with customers, and to develop knowledge of these customers.
8. UI / UX Designer:
They are responsible for optimizing the customer experience through good design of the site. It prioritizes information and strengthens its accessibility for Internet users.
9. Digital Planner:
It is he who is responsible for establishing media plans, and who ensures brand consistency on the various digital communication media. It selects advertising spaces and formats and analyzes customer behavior.
10. SEA:
For Search Engine Advertising. This is paid advertising on search engines. SEA is none other than the use of advertising links on search engines.
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11. SEO:
This is the initials of Search Engine Optimization, or optimization of one’s website so that it ranks high in search results. In fact, the more a site appears in the first search results thanks to important key expressions, the more visits it receives. SEO thus allows the creation of quantity and quality traffic to the site.
12. SMO:
For Social Media Optimization. The SMO consists of the optimization of its profile (s) on social networks to increase its visibility
13. SEM:
For Search Engine Marketing. SEM encompasses all the techniques to increase the visibility of your site on search engines. In short, it encompasses SEA + SEO + SMO.
14. Brand content:
This is all the content produced by a brand and which makes up the identity of this brand: editorial, photo, video, etc.
15. Click bait:
These are the links whose sole purpose is to get users to click to go to a particular site or web page. It’s a kind of digital bait.
16. Cloud:
The best example of a cloud is one that users use to store their photos or music without cluttering up their computer’s hard drive or the capacity of their smartphone. It is a model that allows remote storage and use of computing resources and services on demand over the Internet.
17. Responsive:
It is a technique that allows a website to adapt to any device and any screen size, to optimize the customer experience. Before, texts had the same format on computers and smartphones, which sometimes made the content of a site unreadable. Thanks to responsive view, the content optimized and therefore adapted to the tablet, smartphone, or computer.
Have you finished this little tour of the most popular digital vocabulary? With good preparation for your interview and a mastery of digital industry vocabulary, you should impress your recruiters. Good luck!
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