These days if you wish to perfect your make-up skills, you have the platform for it. Hundreds of makeup artists around the world post various tutorials on YouTube and other platforms. Their created look admired by all. Unfortunately, if you compare the number of videos found for lighter-skinned people to videos for dark-skinned, the ratio is quite an unbalanced one. Everyone creates looks according to their skin tone, face shape, and choices. This means that the tutorials for light-skinned makeup artists don’t prove as helpful for all people as it is supposed to be.
In case you are faced with such frustration, don’t worry. We have just what you’re looking for. The videos may be in an unbalanced ratio but there are still some inspiring black YouTubers out there for you. Amongst these, the women who have successfully provided the best looks for makeup lovers:
Jackie Aina [Makeup Game on Point]
Monica Veloz [MonicaStyle Muse]
Nyma Tang [Nyma Tang]
Top Beauty Vloggers
With diversity so greatly present worldwide, these talented artists have gained nearly four million subscribers. These black YouTubers are able to provide just what was missing from the market. With Aina as the oldest amongst the three, with the age of 31, all the women are self-taught. This makes their work even more inspiring to watch. With simple cameras to help them capture the whole process, they provide just what the people want.
With a step-by-step tutorial, they help those with skin of color buy the right kinds of products. After all, considering how expensive makeup can be, this can be an immense help. The market saturated with a number of beauty brands. The beauty tutorials of these young women help point out which are the best brands for people of color. They hope to instill a sense of confidence amongst women. encourage them to wear bold colors and let no limitations stop them. This means easily reaching for the bright red lipstick you might have been hesitant about before.
The Beauty Industry
These social media influencers are aware of the audience they have gathered. Its large number is what makes them use the platform for other topics as well. They aim to form a relationship with their viewers by releasing videos that incorporate their race, complexion, and background. These black YouTubers try their best to introduce subscribers to what they want. However, they face a gap in the beauty market. The brands believed to not cater to their needs as easily as lighter-skinned people. For this reason, black beauty influencers may face difficulty in providing the right kind of content.
They emphasize the need for the industry to focus on its requirements. Their dedicated time to these products, finding out which fits and which doesn’t is a savior for many people out there. Not catering to people of color is even disadvantageous to the companies. They miss out on a large market segment because of this.
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Companies and Inclusivity
With time, we believe that with the help of these influencers, certain companies are coming around. Too Faced was amongst the first to address this issue, with the help of none other than Ms. Aina. The co-founder, Jerrod Blandino, involved the YouTuber in his business, asking for her views on the products. This collaboration led to an expanded foundation line, which now has just the right shades for people of color. The inclusivity does not stop there, though. Certain companies such as MAC Cosmetics, Fashion Fair, and Iman Cosmetics have been working on filling this segment since the 1990s.
With the help of African descent models, they have been able to come up with better shades. The industry is introducing new products almost every month now. The positive point about it is that these products are more inclusive than those released five years ago. After all, people come in all shapes, sizes, and colors. Therefore, it is important for companies to cater to this diversity in the best manner possible.
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One such company which has succeeded in providing people of color with the right products is Fenty Beauty, a makeup brand started by none other than Rihanna. The beginning of this amazing brand includes a foundation line with ten shades dedicated to dark-skinned women. The inclusivity of these black YouTubers did not go unnoticed and inspired other companies to take the step as well. Unfortunately, the market is still made up primarily of beauty brands that aren’t as inclusive. even though women of color make up a substantial percentage of the total revenue earned by luxury industries.
The three beauty bloggers, as well as those that have followed in their footsteps, are driving the change. Introducing these women to brands, that cater to their needs effectively is key. Someday, we hope for all brands to adopt this practice. In the words of Ms. Tang, all women all around the world deserve to feel beautiful.
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